Saas Startup Houseware Raises $2.1 Million Led By Tanglin Venture Partners

Software-as-a-Service (SaaS) startup Houseware has received seed funding of $2.1 million, led by Singapore-based venture capital firm Tanglin Venture Partners.Other participating investors include early-stage investors GTMfund and Better Capital, and undisclosed angel investors from SaaS businesses such as Snowflake, Stripe, Carta, Zendesk and Superhuman.Houseware will use the funds to grow its customer base, expand the team, and double down on alliances with partners like Snowflake to scale its offerings, the company said in a statement.The company is actively hiring engineering and design talent in India and plans to double its headcount in 2023. Currently, it has 12 members. “Data and metrics have come into sharp focus over the past six months across SaaS businesses with board meetings now seeking answers to the cost of customer acquisition, which lead channels are working the best, or how product usage links to churn,” founder and CEO Divyansh Saini said. “Investors are focused on solid unit economics and the path to profitability, so a lot will depend on hard-core, disciplined, top-decile business execution.”Founded in late 2021 by Saini and fellow BITS Pilani alumnus Shubhankar Srivastava, Houseware helps clients in the SaaS industry interpret data flowing across functions to keep real-time track of metrics linked with revenue