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Pronghorn Announces Capital Investment In Hella Cocktail Co. And Appoints Jomaree Pinkard As New Ceo And Managing Director

Jan 17, 2023almost 3 years ago
Long IslandFashion

Investors

Pronghorn

Description

Pronghorn, an independent company dedicated to expanding diversity within the spirits industry by cultivating and investing in the next generation of Black founders, executives, and entrepreneurs, has announced today its most recent capital investment in Hella Cocktail Co. Pronghorn's capital investment in the brand will provide access to its supercharging services, designed to help continue scaling Hella's business. Furthermore, Hella Cocktail Co.'s Co-Founder, Jomaree Pinkard will transition to Chairman of Hella Cocktail Co., and assume his appointment as Pronghorn's new CEO and Managing Director.

Company Information

Company

Hella Cocktail

Location

Long Island, New York, United States

About

Hella Cocktail Co. is a brand of botanically inspired mixers and beverages that offer daring tastes that elevate and expand cocktail culture for everyone. Hella's mission is to inspire confidence in the curious among us, so that they bring their authentic selves to the table. Hella serves a curated portfolio of cocktailing options, is rooted in the pursuit of bold flavors, and values an inclusive community where all feel invited to gather around the table. The company was co-founded by Jomaree Pinkard, Tobin Ludwig, and Eddie Simeon. For more information follow them on social media @hellacocktailco or visit HellaCocktail.co.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers