Pronghorn Announces Capital Investment In Hella Cocktail Co. And Appoints Jomaree Pinkard As New Ceo And Managing Director
Jan 17, 2023•almost 3 years ago
Investors
Pronghorn
Description
Pronghorn, an independent company dedicated to expanding diversity within the spirits industry by cultivating and investing in the next generation of Black founders, executives, and entrepreneurs, has announced today its most recent capital investment in Hella Cocktail Co. Pronghorn's capital investment in the brand will provide access to its supercharging services, designed to help continue scaling Hella's business. Furthermore, Hella Cocktail Co.'s Co-Founder, Jomaree Pinkard will transition to Chairman of Hella Cocktail Co., and assume his appointment as Pronghorn's new CEO and Managing Director.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers