Helios Sports & Entertainment Group secures $50M equity investment from IFC and Proparco to advance its work in African sports and media.

Aug 01, 2025•5 months ago

Amount Raised

$50 Million

Sports

Investors

ProparcoIfc

Description

Helios Sports & Entertainment Group received a $50 million equity investment from IFC and Proparco to support initiatives in sports, media rights, and infrastructure development in Africa. This investment aims to target scalable industries within the creative sector. The African sports economy is projected to reach $20 billion by 2035. The funding will assist in developing live events, retail, and hospitality.

Company Information

Company

Helios Sports & Entertainment Group

About

Helios Sports and Entertainment Group (HSEG) focuses on investing in Africa's sports, media, and entertainment sectors. Established by Helios Investment Partners in 2021, HSEG aims to provide necessary infrastructure and capitalize on the continent's creative economy. With strategic investments in various projects, HSEG seeks to enhance opportunities in the African sports economy. The organization partners with reputable institutions to drive growth and create economic value.

Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Helios Sports & Entertainment Group secures $50M equity investment from IFC and Proparco to advance its work in African sports and media.

Investors

Description

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Funding Insights

Company Information