The platform stores marketing data and combines the successes and failures of previous campaigns to determine the best course of action. “The opportunity for businesses to acquire new customers digitally is growing post-covid, yet most marketing leaders struggle to confidently define their ICP and total addressable market, which leads to high digital ad spending, slow growth, and low conversions.”The company said it will use the latest round of funding to invest in its commercial team and further develop its proprietary technology. Specialising in digital campaigns for B2B marketers, Growth Intelligence uses an AI platform to help clients target their respective markets.