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Greenfly raised $14M in a VC round led by Dassler's ADvantage and NBA Investments for its digital content management platform.

PRIVATEApr 04, 2024•about 2 years ago

Amount Raised

$14 Million

Santa MonicaInformation Technology

Investors

Iconica PartnersVerance CapitalElysian Park VenturesMercato VenturesRyan Sports VenturesNbaA Dvantage

Description

Greenfly has raised $14 million in new venture capital funding led by ADvantage, the sports tech investing fund of the Dassler family of Adidas fame. The round also saw participation from new investors such as the NBA, Ryan Sports Ventures, and Mercato Ventures' AI fund, along with existing investors like Elysian Park Ventures, Verance Capital, and Iconica Partners.

Company Information

Company

Greenfly, Inc.

Location

100 WILSHIRE BLVD. SUITE 700

Santa Monica, California, United States

About

Greenfly is the leader in real-time digital content flow. The Greenfly software platform and mobile app empower sports & entertainment organizations to automate the collection, automated organization and distribution of short-form videos and photos to anyone, organically growing audiences and increase revenue. Greenfly has been powering sports, media and entertainment brands since 2014, and has been named one of the fastest-growing organizations in California by Inc. magazine. Headquartered in Santa Monica, California, Greenfly has sales offices across the U.S. and in Europe.

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Predictive Intelligence
Strategic

ML-powered predictions for Greenfly, Inc.'s next move

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.

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