French Start-Up Greenbids Raises €1.6 Million To Clean Up Digital Advertising, And Partners With Scope3

Jun 20, 2023•about 2 years ago

Amount Raised

€1.6 Million

Round Type

seed

New YorkSoftware

Investors

Scope3Famille C ParticipationsElaia

Description

French sustainable adtech start-up Greenbids is cleaning up the digital advertising space. A Scope3 report found that digital advertising generates more than 2.6 million metric tons of carbon per year, across five leading economies. It might be a somewhat surprising figure to some, so Greenbids is making its business to spread the word and provide a better solution.

Company Information

Company

Greenbids

Location

New York, New York, United States

About

Greenbids is an AI-powered media buying optimization platform, purpose-built to bring clarity, performance, and intelligence back to digital advertising. It integrates seamlessly with leading ad platforms, including Programmatic, Meta, YouTube, and Direct buys, to improve media quality, boost efficiency, and maximize return on investment. Greenbids helps top advertisers and publishers simplify execution, eliminate supply chain inefficiencies, and future-proof their marketing strategies for smarter, faster, and more sustainable results.

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers