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Goldcast Closes $28M Series A, Continues Expanding To Empower B2B Marketers To Turn Events Into Revenue

Aug 25, 2022•over 3 years ago

Amount Raised

$28 Million

Round Type

series a

BostonMedia And EntertainmentAdvertisingSales And MarketingSoftware

Description

Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, today announced the closing of a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures. Sumir Chadha, Co-founder of WestBridge will join the board. Following a $10 million seed funding round led by Unusual Ventures earlier this year, this brings the company's total funding raised to $40 million. This latest fundraise will be used to continue developing product use cases, make key hires to expand the company's leadership team, and invest in marketing community initiatives.

Company Information

Company

Goldcast

Location

Boston, Massachusetts, United States

About

Goldcast is used by B2B marketers to create engaging digital and hybrid events that are more like Netflix show experiences and drive revenue by providing rich post-event insights. It's becoming the de facto platform for growth-stage tech companies, with customers like Drift, Microsoft Github, Salesloft, Toast, ThoughtSpot, Lattice, and Autodesk using Goldcast as an essential part of their event marketing strategy. Unlike other tools, Goldcast's platform not only provides a great experience for attendees and for event organizers, but also captures unique data for marketers to collaborate with sales and customer success teams to engage with prospects and customers post event. For more information, visit www.goldcast.io

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech