Ghost raised $40 million in a Series C funding round led by L Catterton to enhance its B2B retail inventory marketplace.

Oct 15, 2024•10 months ago

Amount Raised

$40 Million

Round Type

series c

Los AngelesSoftware

Investors

EniacEqual VenturesCathay InnovationUnion Square VenturesL Catterton

Description

Ghost, a B2B retail inventory marketplace, has successfully raised $40 million in a Series C funding round. The round was led by L Catterton and included participation from existing investors Union Square Ventures, Cathay Innovation, Equal Ventures, and Eniac.

Company Information

Company

Ghost

Location

Los Angeles, California, United States

About

Ghost is building the world’s most effective platform for surplus inventory. Our platform solves the frustrations that have held back brands for far too long. By combining user-friendly technology with industry data, we’re shaping the future of retail and offering an all-in-one solution for buying and selling goods effortlessly.

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech