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Singapore Startup FLUID Raises $5.2 Million to Revolutionize B2B Purchase Financing

Feb 27, 2024over 1 year ago

Amount Raised

$5.2 Million

SingaporeFinancial Services

Investors

Insignia Ventures Partners

Description

FLUID, a startup specializing in business-to-business (B2B) purchase financing, has recently announced a successful Series A funding round of US$5.2 million, primarily led by Insignia Ventures Partners.

Company Information

Company

Fluid

Location

Singapore

About

Did you know that over 70% of B2B trades are conducted on credit terms? Yet, many suppliers struggle to support this, leading to lost business opportunities. Introducing Fluid—a GAME CHANGER. With just a tap, Fluid instantly finances your B2B purchases within 10 seconds. It seamlessly integrates into marketplaces and supplier websites/apps, offering payment flexibility that empowers B2B buyers to secure their purchases on credit terms or installments. The result? Increased basket sizes and a influx of new buyers for suppliers. What sets Fluid apart? Their unmatched consumer-grade experience and the ability to facilitate high-velocity trade, making them stand out from traditional digital lenders or invoice financing companies. Are you B2B marketplaces, procurement platforms or suppliers ready to revolutionize your B2B transactions? Reach out to hello@gofluid.io today to discover how Fluid can transform your payment processes and drive growth for your business. We're also actively looking for superstars to scale our business - reach out to jobs@gofluid.io to learn more!

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers