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Flex has raised $15M in Series A funding led by First Round and Core VC. The funding will help enhance platform capabilities and improve the shopping experience.

PUBLIC · FLEXSep 03, 2025•9 months ago

Amount Raised

$15 Million

Round Type

series a

San FranciscoManufacturingFinancial ServicesFinanceFintechLending

Investors

Liquid2Y CombinatorRethink ImpactCameron VenturesCore VcFirst Round

Description

Flex, a provider of HSA/FSA payment solutions for health and wellness brands, raised $15M in Series A funding. The investment round was led by First Round and Core VC, with additional participation from several other investors. The company plans to use the funds to scale its team and enhance its platform. Flex's infrastructure supports omnichannel retailers and simplifies HSA/FSA complexities.

Company Information

Company

Flex

Location

San Francisco, California, United States

About

Flex (a Flexbase Technologies, Inc. brand) is the B2B FinTech company redefining credit and finance management by providing a financial ecosystem that empowers SMBs to expand their business and accelerate growth. Flex bundles every single aspect of the back office into one finance super app to seamlessly control finances. The company offers Flex Credit Card with 0% interest for 60 days on all purchases and built-in employee expense management, as well as Flex Banking with up to 4% yield on idle cash. The addition of Flex's Treasury Management, through partner ADM, enables businesses to diversify cash across multiple banks to efficiently move funds and mitigate risk, all while delivering up to $75M in FDIC insurance. Flex aims to be the financial platform that all small businesses use to build, manage and protect their finances.

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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