“It’s hard to build what we have built, so it’s now a no brainer for these digital companies.”“Fleksy SDK gives all the tools that a company needs to thrive in their own rationale,” he also tells us when we raise the (privacy) question of how third parties might seek to use its keyboard tech to data-mine their own users. Which no other company can provide today. The AI keyboard maker has been a long time player in the third party smartphone keyboard space, initially developing a productivity-focused keyboard called ThingThing — before acquiring the assets of better known US-based custom keyboard Fleksy (which had gone into stasis after its dev team got acquired by Pinterest) and making developing Fleksy the full focus. Among potential features which clients can implement via the SDK that it lists on its website are the ability to bake context-specific advertising into the keyboard (aka, “hyper-contextually suggest products and services or set triggers to show your brand in any app at the opportune moment”); and a forthcoming CRM feature that Fleksy says will “enable shops to send marketing materials, invoices, updates, tasks, and even collect payment from the keyboard.”Security focused features are also touted as “coming soon” — with custom tweaks that it says could be used to “prevent data leaks and sensitive information from getting out, monitor at-risk employees, Secure messages, prevent fraud.”Alongside this b2b play, Fleksy continues playing in the consumer space — where it strongly emphasizes user privacy as a differentiator for its software vs alternatives like Google’s Gboard (which sends users’ search data to Google) — and most recently it was trying to entice consumers with art keyboards. Fleksy says it now has “dozens” of companies licensing its tech — and touts 50 more in its “pipeline”.