Fabric Secures $1 Million in Funding for Brands to Deliver Social AR

Aug 19, 2020•about 5 years ago

Amount Raised

$1 Million

Round Type

seed

Description

Fabric, a Los Angeles-based startup that helps brands deliver social and immersive augmented reality experiences to customers in real-time, closed a $1 million angel round. The investment helped Fabric and its Israel-based development team reimagine Social AR. Even while social distancing, Fabric's human-centered technology connects people nearby in AR and around the world. The funding round was led by Win Churchill, an early investor in Waze through a prominent Israeli incubator, and included respected investors Ford Seeman, Julie Zwissler, Shai Robkin and others.

Company Information

Company

Fabric

About

Today, a startup called Fabric, which is building technology to help those other retailers — big and small — compete more squarely against that muscle specifically in fulfillment with robotics technology, “micro-fulfillment” centers and last-mile operations, is announcing $200 million in funding. It’s a big round at a big valuation — over $1 billion, Fabric says. When Fabric started in 2015, he said a lot of the company’s thinking was focused around groceries, since e-commerce penetration was very low, at about 1%.