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Eppo raised $28M in a Series B funding round led by Innovation Endeavors to enhance its next-gen experimentation platform.

Aug 20, 2024over 1 year ago

Amount Raised

$28 Million

Round Type

series b

San FranciscoSoftware

Investors

Amplify PartnersMenlo VenturesIcon VcInnovation Endeavors

Description

Eppo, an experimentation platform, has secured $28 million in Series B funding. The investment will be used to expand its product and strengthen support for marketing and AI experiments.

Company Information

Company

Eppo

Location

San Francisco, California, United States

About

Led by CEO Chetan Sharma, Eppo provides an A/B experimentation platform that enables companies to tie product, AI, and marketing efforts to revenue and growth, instead of clicks. Executive reporting views allow business leaders to quickly glean the most impactful experiments on key metrics like revenue, measure team performance, and forecast performance. The system enables every function in an org to adopt experimentation by easily integrating with cloud services, MarTech tools, AI products, and data warehouses.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech