London-based augmented reality (AR) startup Dent Reality has raised £2.5m as the company looks to capitalise on the nascent but much-hyped metaverse. Founded in 2019, the company says it’s “building the digital layer for the physical world”. The platform can also reorder a shopping list to make the journey through a store more efficient. Dent Reality is targeting the retail sector with its AR application, which uses a smartphone’s camera to overlay information on a real-world environment. Dent Reality said its technology could also be applied to campuses, airports and museums in addition to retail spaces.