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Not Chicken: Plant-based Protein Brand daring Raises $8 Million

Sep 22, 2020•almost 5 years ago

Amount Raised

$8 Million

Los Angeles

Description

daring, the leader in clean plant-based chicken, announces the close of an $8 million Series A funding round led by Maveron, the prominent venture capital firm that invests in early-stage consumer brands. Additional investors include GoodFriends (from the founders of Allbirds, Harry’s and Warby Parker), Stray Dog Capital, Palm Tree Crew Investments (Kygo and Myles Shear), and private investors including Mike Smith (CFO of Stitch Fix) and Brian Swette (former Chair of Burger King). This round of funding will support daring’s mission to remove chicken from the food system and will propel the brand’s unprecedented growth through marketing, innovation and staffing.

Company Information

Company

Daring

Location

Los Angeles, California, United States

About

daring is the leader in clean plant-based chicken and was founded with a clear goal in mind: to remove chicken as a form of animal protein from our food system. Founded in 2018 by Ross Mackay and Eliott Kessas, daring landed in the U.S. in 2020 with its mission to create a more sustainable, delicious, and nutritious plant-based option for an audience that consumes chicken multiple times a week. daring offers frozen pieces that are 100% plant-based, 14g per serving with just five non-GMO ingredients and spices. daring's pouches are available in Original, Lemon & Herb, Cajun, and Breaded. daring is available at Sprouts Farmers Market, Gelson’s, Bristol Farms and Fresh Thyme, and online directly at www.daring.com. daring debuted its daring is caring giveback program in June 2020 – an ongoing initiative to donate a percentage of sales to game-changers in the food, wellness, and social justice space. For more info, visit daring.com and follow along on social at @daringfoods.

FundzWatch™ Score

Medium Activity