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Copley raised $4.8 million in a pre-seed funding round led by Asymmetric Capital Partners and Underscore VC to enhance its content optimization platform.

Mar 04, 202510 months ago

Amount Raised

$4.8 Million

Round Type

pre-seed

BostonContent MarketingMachine LearningSaasArtificial IntelligenceE CommerceSoftwareAnalytics

Investors

Tom EblingJeff BarnettEd HallenAndrew BialeckiUnderscore VcAsymmetric Capital Partners

Description

Copley, a content optimization platform, secured $4.8 million in its first funding round. The funding will be used to develop its AI-powered platform that helps marketers test different content versions for effectiveness.

Company Information

Company

Copley

Location

Boston, Massachusetts, United States

About

Copley is a content optimization platform that enables marketers to test and analyze different versions of content across various channels. The platform leverages AI to automate content tagging and analysis, minimizing manual effort. Copley's solution integrates seamlessly with ad networks and e-commerce platforms, providing efficient testing and optimization tools. Their first product, Traits, uses AI to label content and identify performance drivers, currently offered for free to brands.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers