B2B Lead Generation Firm Cognism Raises $87.5M To Expand In Europe, Us

Jan 13, 2022•over 3 years ago

Amount Raised

$87.5 Million

London

Description

London-based B2B-focused sales and marketing lead generation platform provider Cognism has raised $87.5m (£64m) in funding. The Series C round was led by new investor Viking Global Investors while other participants included fellow new investor Blue Cloud Ventures and follow-on investors AXA Venture Partners, Swisscom Ventures and Volution.

Company Information

Company

Cognism

Location

London, Ontario, Canada

About

The company envisages this expansion as a combination of organic growth and acquisitions. Founded in 2015, the startup provides tools to sales teams for generating data on sales leads. In 2021, the startup opened a US office in Boston, led by new VP of sales Mark Bedard, previously of ZoomInfo. The company also welcomed industry veteran Phil Garlick to its board of directors. The year also saw the company launch Diamond Data, which provides phone-verified contacts for business development teams internationally. Cognism will use the funding to fuel its expansion across Europe and strengthen its position in the US. Cognism says its technology helped over 1,000 customers in over 40 countries access compliant contact and contextual data in 2021.

Funding Insights

Based on industry data

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech