Brandback raises $7.4M in seed funding to enhance the resale-driven retail experience. The funding, led by prominent investors, aims to boost conversion rates and unlock new revenue streams for retailers.

Jun 12, 2025•6 months ago

Amount Raised

$7.4 Million

Round Type

seed

BerlinRetailE Commerce

Description

Resale infrastructure company Brandback has raised $7.4 million across its pre-seed and seed funding rounds. This funding allows Brandback to enhance its integration into online retailers’ platforms, improving customer experience. The company aims to capitalize on the growing resale market driven by Gen Z's preference for sustainability. Brandback's solutions are designed to increase conversion rates while reducing environmental impact.

Company Information

Company

Brandback

Location

Berlin, Berlin, Germany

About

Brandback is a resale infrastructure company that integrates directly into online retailers' baskets, listings, and checkouts to enable a seamless resale experience for customers. The company's AI-powered resale journey is designed for rapid deployment with minimal integration effort and no upfront costs. Brandback aims to boost retailers' topline by increasing conversion rates and enhancing customer lifetime value through sustainability and loyalty incentives. It provides a turnkey solution handling customer service, shipping, disputes, and payouts.

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Brandback raises $7.4M in seed funding to enhance the resale-driven retail experience. The funding, led by prominent investors, aims to boost conversion rates and unlock new revenue streams for retailers.

Description

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