Boosters, Korean Brand Aggregator, Raises Usd 10 Million As Its First Investment Since Founding

Feb 04, 2022•over 3 years ago

Amount Raised

$10 Million

Seoul

Description

The Korean brand aggregator group, Boosters (co-CEO Wanhee Shin and Yoonho Choi), announced in January that it had completed a series A round investment worth USD 10 million. Korean venture capitals such as S&S Investment, Base Investment, Korea Omega Investment Finance, DS Asset Management, and Europe and North America's Partech Partners and Tekton Ventures participated in this investment.

Company Information

Company

Boosters

Location

Seoul, Seoul, South Korea

About

After the acquisition, the company plans to achieve rapid brand growth through multi-channel marketing and influencer promotion on social networks, its core competencies. Founded in 2019, Boosters has a team of experts with sales expertise in the 'Direct to Consumer (D2C)' field, growing in popularity in the e-commerce industry. Boosters will use the fund raised in this investment round to take over small and medium-sized Korean brands that have business potential but are having difficulties in marketing and inventory management to take the next step. Launched in July 2019, Boosters is a Korean e-commerce startup that has grown more than 30% annually through joint promotion efforts with social network influencers and product launch initiatives.

Funding Insights

Based on industry data

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech