Bluecore Reaches $1B Valuation With Close Of $125M Series E

Aug 05, 2021•about 4 years ago

Amount Raised

$125 Million

Round Type

series e

Description

Bluecore, the retail technology company transforming casual shoppers into lifetime customers for the world's fastest growing retail brands, today announced the close of its $125 million Series E funding round. The round was led by existing investor Georgian, a multi-billion dollar fintech company that invests in high-growth software companies leveraging data in powerful ways. Georgian has doubled its investment in Bluecore for the second year in a row. It was joined by other existing investors FirstMark and Norwest, and new investor Silver Lake Waterman

Company Information

Company

Bluecore

About

Bluecore is a marketing technology company that’s transforming casual shoppers into lifetime customers for the world's fastest growing retail brands. Through its patented shopper and product matching and the release of Bluecore Communicate™, Bluecore Site™, and Bluecore Advertise™ brands are now able to personalize 100% of communications delivered to consumers through their email, ecommerce and paid media shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue, and increasing customer retention, lifetime value and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops.

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83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech