Black Crow Ai Raises $25M To Predict Which Products Ecommerce Customers Will Buy

In the pandemic era, where digital storefronts have become a matter of course for retailers, data analytics is proving its worth. Tools that analyze customer data can help better maintain stock, build a supply chain, detect fraud, and predict which products might appeal to particular customer segments. Those advantages — as well as their ability to forecast inventory and measure the effectiveness of marketing campaigns — have driven predictive analytics software revenues to record heights. According to Zion Market Research, the predictive analytics industry made $8.12 billion in 2020 and is set to make over quadruple that — $39.1 billion — by 2028.