Besample Raises $1.1M to Take Behavioral Science Beyond the West led by Gutter Capital to tackle Western data bias in behavioral science and AI.

May 28, 2025•7 months ago

Amount Raised

$1.1 Million

Round Type

pre-seed

New YorkSoftwareArtificial Intelligence

Investors

Several Angel InvestorsWomankind VenturesEkaterina DamerGutter Capital

Description

Besample, a platform enabling researchers to collect behavioral data across underrepresented world regions, announced a $1.1 million pre-seed funding round. The round was led by Gutter Capital with participation from other investors. The funding will help build an infrastructure for global data collection in behavioral science. Besample aims to break out of the 'WEIRD' bubble that currently dominates the field.

Company Information

Company

Besample

Location

New York, New York, United States

About

Besample is a new data collection platform that provides online access to thousands of pre-screened research participants in 42 countries across Africa, Asia, South America, and Europe. Respondents are pre-screened for attentiveness and fidelity. In most countries, data is collected within 2-14 days. We adjust our pricing to local minimum wages, making sure respondents are paid ethically. To support scholars in their efforts to research beyond the West, Besample provides grant opportunities. Since our launch in February 2023, over 400 scholars have joined Besample, including those from top schools such as Harvard, Stanford, MIT, Yale, and Chicago Booth, as well as market research leaders like Accenture. Besample is a female-founded startup on a mission to make behavioral research truly diverse and globally representative. Support us—try Besample and spread the word!

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