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Baton raised $10M in a Series A led by Obvious Ventures to accelerate the growth of its marketplace for small and medium-sized business acquisitions.

Jan 22, 202511 months ago

Amount Raised

$10 Million

Round Type

series a

New YorkMarketplace

Investors

Zeno VenturesBloomberg BetaDivergent CapitalSpencer RascoffFluent VenturesFj LabsBurst CapitalObvious Ventures

Description

Baton announced its Series A raise of $10 million, bringing its total raised to $15.5 million after a seed round. The funding will help support more small business owners in their acquisition process.

Company Information

Company

Baton

Location

New York, New York, United States

About

Baton is the leading marketplace for SMB acquisitions. With a 10X higher success rate than previous top solutions and a 70% close rate, Baton is the best place for sellers to navigate the sale of their small business, and for buyers to start their entrepreneurial journey.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech