The London-based company plans to use the fund to hire new talent, expand infrastructure technology, and growing a network of partner dental care clinics across the GCC to reach more countries and cities.Democratise dental careDr. Cherif Massoud and Hrag Hayrabedian founded Basma to democratize customers’ experience in dental care. Reason behind the remote treatmentBasma says people find remote dental treatment is the easier and more convenient way. “This puts our treatment at a price that is 65% less than metal braces or traditional in-clinic aligners,” says Basma.