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Aura, The Frame And Photo Startup, Raises $26M As App Users Near 3M And Frames Sold Pass 500K

Nov 22, 2022about 3 years ago

Amount Raised

$26 Million

JohannesburgInformation Technology

Investors

DcvcSpark CapitalLago Innovation Fund

Description

Aura, a startup founded by early Twitter employees that makes digital frames and photo sharing apps that can also be used to update those frames, has pulled in some funding to expand its business as it closes in on three million users of its app and half a million frames sold.

Company Information

Company

AURA

Location

Johannesburg, Gauteng, South Africa

About

AURA is a technology platform which enables anyone to access the closest vetted private security & medical response unit to their location, anywhere, anytime, using a connected device.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech