Amount Raised
$23.5 Million
Londoninformation technology & servicesSoftwareInvestors
Balderton CapitalRedpoint Ventures
Description
While a partner at a VC firm, Nicolas Sharp took on the project of finding customer relationship management (CRM) software for the firm. The process, he says, was “a nightmare,” leading him to build a CRM platform that could meet his — and his company’s — needs.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech