Today, a London startup called Attest, which has built a cloud-based, no-code, big-data solution that it believes provides an answer to those challenges, is announcing $60 million in growth funding, in the wake of record business growth in the last couple of years. The startup has built out a massive database that is aggregated from hundreds of individual panels, user groups and more, altogether totaling 110 million consumers across 49 countries. In what is estimated to be an $80 billion market, as data becomes more of a support — and in some cases a replacement for — basic intuition in business decision-making, King said the company has seen a growing demand for more surveying on its platform, and that is why investors are interested, too. The investment is coming from returning investor NEA and Kismet, along with other unnamed backers, and Attest said that it brings the total it has raised to date to $85 million. As you might expect from a startup working in the world of data, Attest has some pretty compelling data points of its own. We foresee the demand for consumer data only getting stronger.”“Attest is on a trajectory to overtake all incumbents in the market research space, and has its eyes firmly on the largest prizes,” added Asheque Shams, General Partner at Kismet.