Anzu secures an investment from Amex Ventures to enhance in-game advertising. The funding will accelerate their mission to provide intrinsic in-game ads.

Jun 12, 2025•6 months ago

Tel AvivGamingAdvertising

Investors

Nbc UniversalEmmis CorporationWppPay Pal VenturesAmex Ventures

Description

Anzu announced that it has received a new investment from Amex Ventures. The undisclosed amount will help scale intrinsic ads in games and provide measurable data. This funding supports Anzu's mission to innovate in-game advertising solutions. Established partnerships with major gaming and advertising companies further enhance their offerings.

Company Information

Company

Anzu

Location

Tel Aviv, Tel-Aviv District, Israel

About

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.

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