Turning Up The Heat On Fast-Moving Consumer Goods Market Research, Algori Raises €3.3 Million

Jul 07, 2023•over 2 years ago

Amount Raised

€3.3 Million

Round Type

seed

MadridRetail

Investors

Flashpoint VcTallinn’s Change VenturesShilling Capital

Description

Madrid-based martech startup Algori has raised €3.3 million in a seed round. Offering fast-moving consumer goods companies ultra granular data, the investment will be used to further develop the startups’ data science tech as it scales business in Spain and eyes additional Western European market entries.

Company Information

Company

Algori

Location

Madrid, Community Of Madrid, Spain

About

Algori is a consumer panel reimagined. We provide fast-moving consumer goods (FMCG) companies the fastest and most granular insights for growth. Algori helps improve distribution, sales and marketing of FMCG brands and retailers, and is already working with some of the top FMCG companies in Spain. Led by industry veterans, Algori combines technology with an unmatched data set from operating Spain’s largest panel sample of 45,000 weekly shoppers. We offer individual stock keeping unit (SKU) level insights in near real-time, resulting in a 7 times faster delivery than incumbent panels. The cross-retailer SKU-level data from 25,000 daily baskets is enriched with demographics, psychographics and store location data as well as targeted shopper trigger-surveys for qualitative inputs.

Related People

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Funding Insights

Based on industry data

VC-backed spending patterns