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Agentic Marketing Technologies has raised $3.5 million in a seed funding round, aiming to empower influencer marketing through AI. The funding was led by San Francisco-based VC NFX.

Mar 19, 20259 months ago

Amount Raised

$3.5 Million

Round Type

seed

San FranciscoMarketing

Investors

Nfx

Description

Agentic Marketing Technologies (AMT) has successfully raised $3.5 million in a seed funding round to enhance influencer marketing through its AI agent named Lyra. The round was led by NFX, a venture capital firm based in San Francisco. AMT's technology aims to simplify the process of booking ad campaigns with influencers, making it more efficient and scalable. Co-founders Tom Hollands and Christian Johnston bring valuable experience in influencer marketing and adtech infrastructure.

Company Information

Company

Agentic Marketing Technologies

Location

San Francisco, California, United States

About

Agentic Marketing Technologies (AMT) is a startup leveraging AI to streamline influencer marketing. Their AI agent, Lyra, interacts with influencers using natural language to assist with booking campaigns, tracking results, and making payments. By automating these processes, AMT aims to revolutionize the creator marketing ecosystem. Launched recently, the company is transitioning from London to San Francisco.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers