Abcs Insights announced it raised $50 Million in an initial filing from an offering of $50 Million

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ABCS Insights makes media more valuable through better measurement. ABCS is the industries only independent company completely dedicated to marketing effectiveness measurement across all marketing channels. ABCS Insights blends deterministic data from over 40 million US consumers to provide unparalleled full funnel 360-degree consumer understanding across the marketing ABCS: Audience, Brand, Consideration and Sales.