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West Marine Hires a Well Known CMO

PRIVATEOct 18, 2023•over 2 years ago

Position

Chief Marketing Officer

Company

West Marine

Klaus Werner
Fort LauderdaleSoftwareRetail

Description

Now, West Marine is investing in a significant new hire: a new chief marketing officer. It has yet to make an official announcement, but the retailer’s next CMO is Klaus Werner, formerly the chief marketing executive for Global Industrial Inc., an industrial supplies distributor with annual revenue of about $1 billion. Werner will be West Marine’s next chief marketing and digital officer, according to his LinkedIn profile. In May 2022, West Marine hired Stacey Renfro as chief commercial officer. Previously, she was chief digital and customer experience officer for The Vitamin Shoppe, No

Company Information

Company

West Marine

Location

Fort Lauderdale, Florida, United States

About

West Marine is the leading integrated, omni-channel provider of marine products to the boating, fishing, sailing, and watersports markets in the United States. For more than 55 years, West Marine has been recognized as a principal resource for cruisers, sailors, anglers, yachters, and other boating enthusiasts. Founded in 1968 in Sunnyvale, California, West Marine employs approximately 2,500 crew members and operates a retail footprint of over 200 stores across 34 states and Puerto Rico, and its current headquarters in Fort Lauderdale, Florida, as well as a digital footprint through its eCommerce website that reaches domestic, international, and professional customers.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

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