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West Marine Hires a Well Known CMO

Oct 18, 2023about 2 years ago

Position

Chief Marketing Officer

Company

West Marine

Klaus Werner
Fort LauderdaleSoftware

Description

Now, West Marine is investing in a significant new hire: a new chief marketing officer. It has yet to make an official announcement, but the retailer’s next CMO is Klaus Werner, formerly the chief marketing executive for Global Industrial Inc., an industrial supplies distributor with annual revenue of about $1 billion. Werner will be West Marine’s next chief marketing and digital officer, according to his LinkedIn profile. In May 2022, West Marine hired Stacey Renfro as chief commercial officer. Previously, she was chief digital and customer experience officer for The Vitamin Shoppe, No

Company Information

Company

West Marine

Location

Fort Lauderdale, Florida, United States

About

Since first opening our doors in 1968, West Marine crew members continue to serve boaters and provide helpful advice on the gear and gadgets customers need to be safe and have fun. With 240 stores located in 38 states and Puerto Rico and a thriving eCommerce website (www.westmarine.com) serving retail and professional customers, West Marine is recognized as the premier multi-channel retailer of boating and fishing supplies. We are committed to supporting the communities in which we do business through our BlueFuture Program, which gets kids on the water in both recreational and educational capacities. Each year, BlueFuture awards grants to water-based recreation and education programs all across the country that seek to cultivate the next generation of enthusiasts and help them foster a lasting connection to life on the water. When you work at West Marine, you’re part of a family; one that values spending quality time on the water, doing the things you love, and sharing that passion with our customers and community.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months