Position
Chief Marketing Officer
Company
West Marine
Description
Now, West Marine is investing in a significant new hire: a new chief marketing officer. It has yet to make an official announcement, but the retailer’s next CMO is Klaus Werner, formerly the chief marketing executive for Global Industrial Inc., an industrial supplies distributor with annual revenue of about $1 billion. Werner will be West Marine’s next chief marketing and digital officer, according to his LinkedIn profile. In May 2022, West Marine hired Stacey Renfro as chief commercial officer. Previously, she was chief digital and customer experience officer for The Vitamin Shoppe, No
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months