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Webflow Names Rachel Wolan As Chief Product Officer

Jan 10, 2024over 1 year ago

Position

Chief Product Officer

Company

Webflow

Rachel Wolan
San FranciscoSoftware

Description

Webflow, the leading visual development platform for building powerful websites without writing code, today announced that Rachel Wolan is joining the company as the inaugural CPO.

Company Information

Company

Webflow

Location

San Francisco, California, United States

About

Webflow is a Website Experience Platform (WXP) that empowers modern marketers to visually build, manage, and optimize stunning websites that offer both the consumer experience customers expect and the enterprise-grade performance and scale they need. With AI-driven personalization baked in, Webflow helps teams significantly boost conversion rates, translating directly into measurable business growth. Today, over 300,000 of the best companies in the world and 1,500+ Certified Webflow Partners, create best-in-class, high-performing sites with Webflow.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months