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Urban Air Adventure Park Appoints Jeff Palla As Brand President

May 09, 2024•over 1 year ago

Position

Chief Executive Officer

Company

Urban Air Adventure Park

Michael Browning, Jr
BedfordLeisureTravel

Description

Urban Air Adventure Park, the world's leading indoor adventure park operator and part of the youth enrichment growth-focused platform Unleashed Brands, has tapped Jeff Palla, a franchise-industry leader for over 25 years, as its new Brand President. Palla will focus on continuing to position Urban Air as the industry leader for family entertainment in all areas of the business, including innovation and customer experience, while driving profitable growth for franchisees.

Company Information

Company

Urban Air Adventure Park

Location

Bedford, Texas, United States

About

Urban Air Adventure Park is the Nation's #1 destination for family fun, featuring a variety of attractions perfect for all ages. The award-winning national franchise brand is the largest adventure park operator in the world with more than 350 locations open or in development. Urban Air, founded in 2011, was in search of a higher purpose to help kids have fun while achieving activity goals that enhance their social and physical skills.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months