Position
Chief Communications Officer
Company
Under Armour
BaltimoreRetailDescription
Under Armour has hired Matt Dornic, former SVP of communications at CNN, as its new Chief Communications Officer. Dornic will replace Jen Smith, who is transitioning to the head of human resources at Under Armour.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months