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Tropical Smoothie Cafe Appoints Jonathan Biggs As Chief Operating Officer and Promotes Chris Sasser To Chief Financial Officer

Feb 11, 20256 months ago

Position

Chief Financial Officer

Company

Tropical Smoothie Cafe

Chris Sasser
AtlantaRestaurantsFood and Beverage

Description

Tropical Smoothie Cafe announces the appointment of Jonathan Biggs as Chief Operating Officer and the internal promotions of Chris Sasser to Chief Financial Officer and Karen Wickliffe to General Counsel. These leadership appointments mark an exciting new chapter for the company, aiming to drive operational excellence and expansion.

Company Information

Company

Tropical Smoothie Cafe

Location

Atlanta, Georgia, United States

About

Tropical Smoothie Cafe is a national fast-casual restaurant brand built on a mission to Inspire Better®, a commitment that starts with our better-for-you food and smoothies and extends to inspiring better in the communities we serve. Born on a beach in 1997, today Tropical Smoothie Cafe has nearly 1,500 locations in 44 states. For the fourth year in a row, the brand was ranked #1 in the Smoothie/Juice Category by Entrepreneur Franchise 500. For 11 consecutive years the brand has received the Franchise Times Fast and Serious award, and in 2024 the brand's FUND Score was 905, one of the top scores for franchise concepts analyzed by FRANdata. Tropical Smoothie Cafe is a portfolio company of Blackstone, the world's largest alternative asset manager with a long history of successfully propelling the growth of leading franchisors.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months