Position
Chief Marketing Officer
Company
Toluna
Description
Toluna announces the appointment of Scott Axcell as Chief Marketing Officer. Scott will be responsible for the strategy, execution, and overall success of Toluna’s global marketing efforts, overseeing product marketing, brand, creative, growth marketing, and marketing operations. He joins Toluna's executive leadership team.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months