Position
Chief Marketing Officer
Company
TigerConnect
Description
TigerConnect announced the appointment of Marissa Carlson as its new chief marketing officer (CMO). Carlson will oversee all aspects of marketing strategy at TigerConnect, including brand positioning, customer and product marketing, demand generation, business development, and go-to-market execution, playing a vital role in helping to position the company’s Unified Communication strategy and market leadership.
FundzWatch™ Score
75
Medium Activity
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months