Position
President
Company
Starbucks China
Description
Starbucks China has appointed Tony Yang, former partner and president of digital marketing firm Tezign, as its first Chief Growth Officer (CGO). This appointment follows a recent management reshuffle at the company.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months