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Sojern Appoints Janette Roush As Evp of Marketing & Digital and Richard Black As Global Vice President of Destinations

Apr 18, 2024over 1 year ago

Position

Vice President

Company

Sojern

Richard Black
San FranciscoTourismTravelAdvertising

Description

Sojern has appointed Janette Roush to the position of EVP of Marketing & Digital and Richard Black to the position of Global Vice President of Destinations. The company continues to invest in destination solutions, and these experts will collaborate and learn from each other to address unique needs and pave the way for the future.

Company Information

Company

Sojern

Location

San Francisco, California, United States

About

Sojern is a Travel Marketing Platform that helps you find, attract, convert, and engage your customers throughout the travel buying journey. We deliver your marketing messages directly to travelers and provide you with the insights, expertise, and technology needed to drive growth and maximize revenue for your travel business. We deliver unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience for hotels – all in one place.

FundzWatch™ Score

73
Medium Activity

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months