World Class Software Sales Executive Melissa Campbell Joins Smart Bear As Chief Revenue Officer
Sep 06, 2023•almost 2 years ago
Position
Chief Revenue Officer
Company
SmartBear
Description
SmartBear, a leading provider of software development and visibility tools, has welcomed Melissa Campbell as the company’s new Chief Revenue Officer. Previously, she served as CRO and General Manager at Tamr, Inc., leader in data products, for the last five years. Melissa brings 30 years of experience in enterprise software sales for companies ranging from early-stage venture backed to large public organizations to lead SmartBear’s global sales team.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months