Position
Chief Financial Officer
Company
Seasalt
CornwallLifestyleFashionE CommerceDescription
Lifestyle fashion brand Seasalt has appointed Louise Couch as its new chief financial officer. Louise Couch will be responsible for business strategy, financial decisions, and the company’s ongoing international expansion.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months