Position
Chief Customer Officer
Company
Scottish Rugby
Description
Scottish Rugby has appointed Olaf Gueldner to the newly created position of Chief Customer Officer under the leadership of CEO Alex Williamson. Gueldner will oversee the organization’s commercial, brand, marketing, digital, and content strategies.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months