Scarecrow M&C Saatchi Appoints Samera Khan As Chief Transformation Officer

Jul 10, 2023•about 2 years ago

Position

Chief Transformation Officer

Company

Scarecrow M&C Saatchi

Samera Khan

Mumbai

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Company Information

Company

Scarecrow M&C Saatchi

Location

Mumbai, Maharashtra, India

About

"The most common trouble with advertising is that it tries too hard to impress people."

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months