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Rei Appoints Mary Beth Laughton As CEO, Succeeding Eric Artz

Jan 22, 202511 months ago

Position

Chief Executive Officer

Company

REI Co-op

Mary Beth Laughton
SeattleLeisureTravelE Commerce

Description

REcreational Equipment Inc. (REI) announced the retirement of long-time CEO Eric Artz in late March, to be succeeded by Mary Beth Laughton, a renowned retail veteran with experience at Nike and Gap Inc’s Athleta brand.

Company Information

Company

REI Co-op

Location

Seattle, Washington, United States

About

REI is a specialty outdoor retailer, headquartered near Seattle. The nation's largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 181 locations in 42 states and the District of Columbia. If you can't visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn't just about gear. Adventurers can take the trip of a lifetime with REI's active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months