Position
Chief Marketing Officer
Company
Pentland Brands
LondonDescription
Pentland Bands has made three new senior brand leadership appointments to elevate product marketing for its Speedo, Ellesse, Mitre, Kickers and Canterbury brands. Simon Breckon has been appointed as senior vice president for Speedo and Jack Richardson as senior vice president for Ellesse, Kickers and Mitre. Meanwhile, Luke Doddrell has become senior vice president for Canterbury. Meanwhile, Luke Doddrell will take over Richardson’s previous responsibilities for Canterbury after working for 18 months as the brand’s general manager and Pentland Brands commercial director, Asia Pacific. During this time, he led the delivery of strong profits for the brand in Australia and New Zealand. All three executives will take on their new roles this month and will report to Penny Herriman, chief marketing officer for Pentland Brands.