Position
Chief Marketing Officer
Company
Pacifica Beauty
Description
Pacifica Beauty has appointed Andres Sosa as Chief Marketing Officer, recognizing his over 25 years of global brand marketing and strategy expertise. Sosa will lead the marketing efforts and expansion of the brand in the clean beauty industry.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months