Position
Chief Intelligence Officer
Company
Omnicom Media Group
Description
Former Forrester analyst Joanna O’Connell is joining Omnicom Media Group as its first chief intelligence officer in North America. At the helm of the group’s marketplace intelligence team, O’Connell will continue her work as a media analyst to provide the group’s clients insight into market trends and changes.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months