Norwex Appoints Beate Hjeltnes As Chief Executive Officer

May 29, 2025•2 months ago

Position

Chief Executive Officer

Company

Norwex

Beate Hjeltnes

CoppellManufacturing

Description

Norwex has announced the appointment of Beate Hjeltnes as CEO, leveraging nearly 30 years of experience within the company. She will focus on advancing the brand's mission of sustainability and supporting the Consultant-first business model.

Company Information

Company

Norwex

Location

Coppell, Texas, United States

About

Norwex, founded in Norway in 1994, is a direct selling company focused on home, personal, and family care, with a mission to reduce harmful chemicals in everyday life. The company enforces a strict product development process that bans over 2,700 substances, ensuring safe and effective solutions. From sustainable cleaning essentials like all-purpose microfiber cloths to plant-based skincare, Norwex sets a high standard for healthier, cleaner living with innovative, eco-conscious products.

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