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My Fitness Pal Names Marnie Boyer As Chief Marketing Officer, Effective Feb. 19, 2025

Feb 19, 2025•10 months ago

Position

Chief Marketing Officer

Company

MyFitnessPal

Marnie Boyer
AustinSoftware

Description

MyFitnessPal, the no. 1 global nutrition and food tracking app, has announced the appointment of Marnie Boyer as Chief Marketing Officer. Marnie brings over 15 years of experience in digital marketing, analytics, and strategic partnerships to lead the company's marketing initiatives and drive its growth.

Company Information

Company

MyFitnessPal

Location

Austin, Texas, United States

About

MyFitnessPal is a leading global nutrition and food tracking app for achieving health goals, especially weight management. Since 2005, MyFitnessPal has empowered over 200 million users in over 120 countries to improve their health by tracking their food, recording exercise activity, and logging their weight. With one of the largest food databases in the world comprising over 19 million foods, access to over 500 recipes, more than 50 workout routines and exercise demos, and over 35 connected fitness partners, MyFitnessPal provides users with tools for positive healthy change.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months